Many people are confused about design, what it is and why is it important?
Design is the set of principles that moves an idea, through various steps to a result. This could be a system or object that meaningfully serves the needs of whomever it is intended for.
In fact he quality of our daily lives is determined by how thoughtfully this is done.
Design is many things, the visuals in advertisements, electronic systems, the computer, tables, chairs, and importantly, medical devices.
Craft Design belongs here, as it is functional products in metals, clay, glass, textiles, and wood- usually produced in-house, in small batch production.
While such products are characterised by a focus on aesthetic values, it is never at the cost of functionality. If aesthetic values over ride functionality, the work ceases to be design and becomes decorative or conceptual art.
For instance, Jewellery, or personal ornament, is Craft Design, though Jewellery Design is a recognised profession, and a term used.
Jewellery dominates the body, whose structure dictates its form. Architecture, on the other hand, encloses the body. Jewellery, therefore, is often described as intimate architecture. It is both structure and message.
A ring must fit. Gemstones need to be arranged in a visually balanced, comfortable manner, and as the design requires. A feature of jewellery is use to convey messages. This quality influences the approach for the design of wedding rings, lockets, brooches or badges, and items composed of high value materials.
All objects gather memories and associations over time. However, none emerge quite so strongly with emotional and cultural associations predominating as jewellery. We mark important milestones with it. And when bequeathed it gathers additional history, down the generations.